Data Circle

Apple has finally released some adverts targetted at a UK audience, so hopefully some of us will actually be able to recognise the actors in them. I particularly like the pie chart video, but all the adverts are good at getting Apple’s message across. I’m not sure how effective they will be at converting users from PCs to Macs because a lot of people have significant amounts of money, time and effort invested in the PC platform and won’t necessarily switch to another platform just because it’s perceived as being a little bit more reliable.

One thing I have noticed is how Apple equates PCs with Windows, and therefore all the problems that they relate with the PC platform are actually issues with Windows software and not with the hardware. I know that this doesn’t really matter to most people because the vast majority of PCs run Windows in some form, but it annoys me a little bit that Apple implies that all PCs are unreliable because of the software that a lot of the machines run. They can hardly claim no knowledge of *nix given that they are always showing off how OS X is based on BSD. I suppose that if they mentioned Windows by name in the adverts then Microsoft might have their lawyers breathing down Steve Jobs’ turtleneck, although I doubt that would worry Apple too much.

You can watch all the videos at Get a Mac on Apple’s web site.