After failing to meet analysts’ expectations of quarterly results a couple of weeks ago, Google has faced further damage to its share price after the company’s Chief Financial Officer, George Reyes, admitted that growth at the company was slowing. The main reason given was the company’s reliance on online advertising and the lack of other revenue sources to be exploited.
To be honest, this news doesn’t come as much of a surprise to me. I don’t think the current price of Google’s shares is an accurate representation of what the company is worth, even when you take into account future growth prospects. Compared to other companies of similar value, Google is relatively small and immature, although neither of those factors are necessarily disadvantages for the company.
I also think that Google have put all their eggs into one basket to an extent, because over 90% of their revenue is derived from online advertising. I’ve no doubt that Google are currently the market leaders in that area, but what happens when Yahoo and MSN launch their new advertising products, both expected later this year? Google might be a big player, but Yahoo has been around longer and still has a lot of clout in the search engine market. Also, let us not forget how deep Microsoft’s pockets are – they can afford to throw a lot of money at trying to beat Google at its own game.
Although I think Google should probably try to diversify its current offerings slightly and grow organically, I suspect that with their $6 billion stockpile of cash the company will almost certainly continue to grow through acquisitions. I’m somewhat curious as to how they will do this, or more specifically which companies they will buy – at a guess I think Google is most likely to try and sew up one area of the market at a time (at least that would be the most sensible direction), e.g. by buying up syndication services such as FeedBurner.
Of course I’m not a qualified economist, and none of this should be taken as advice on whether to invest your hard earned money in Google or another company. 
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